New Product Mapping


No business movement is progressively proclaimed for its guarantee and drew closer with more advocated hopefulness than the advancement and assembling of new items. Regardless of whether in developing organizations like autos and electrical apparatuses, or progressively unique ones like PCs, administrators effectively see new items as an opportunity to get a bounce on the competition.

Perhaps the most energizing advantage, however, is the most elusive: corporate restoration and redirection. The fervor, creative ability, and development related to the presentation of another item strengthen the organization’s best individuals and upgrade the organization’s capacity to enlist new powers. New items construct certainty and momentum.

Unfortunately, these incredible guarantees of new item improvement are only here and there completely figured it out. Items half make it; individuals wear out. To get why, how about we take a gander at a portion of the more evident pitfalls.

  1. The moving target. Too regularly the fundamental item idea misses a moving business sector. Or then again organizations may make presumptions about channels of conveyance that simply don’t hold up. Now and then the venture gets into inconvenience as a result of irregularities in the center; you begin constructing a stripped-down adaptation and end up with a heap of choices. The undertaking time stretches, and longer activities perpetually float increasingly more from their underlying target.
  2. Lack of item distinctiveness. This hazard is high when fashioners neglect to consider a full scope of choices to address client issues. In the event that the association gets bolted into an idea too rapidly, it may not convey contrasting points of view to the examination. The market may evaporate, or the basic advances might be adequately broad that imitators show up out of nowhere.
  3. Unexpected specialized problems. Delays and cost invade can frequently be followed to overestimates of the organization’s specialized abilities or just to its absence of profundity and assets. Ventures can endure deferrals and slow down midcourse if fundamental creations are not finished and drawn into the creators’ collection before the item advancement venture starts.
  4. Mismatches between functions. Often one piece of the association will have implausible or even incomprehensible desires for another. The building may plan an item that the organization’s production lines can’t create, for instance, or possibly not reliably requiring little to no effort and with high caliber. So also, the building may configuration highlights into items that promoting’s set up dispersion channels or selling approach can’t misuse. In arranging its prerequisites, assembling may accept a constant blend of new items, while advertising erroneously expect that assembling can change its blend drastically without prior warning. In this manner, new items frequently fizzle since organizations misjudge the most encouraging markets and channels of appropriation and in light of the fact that they confuse their very own mechanical qualities or the item’s innovative difficulties. Nothing can dispose of the considerable number of dangers, yet plainly the most critical activity right off the bat when building up another item is to get all supporters of the procedure discussing: advertising with assembling, R&D with both.

Products fall flat from an absence of arranging; arranging comes up short from an absence of information.

Developing another age of items is a ton like bringing an adventure into the wild. Who might dream of setting off without a guide? Obviously, you would attempt to elucidate the motivation behind the voyage and ensure that required hardware is accessible and all together. Be that as it may, when focused on the excursion, you need a guide of the landscape, something everyone can ponder—the concentration for exchange, the reason for arranging elective courses. Realizing where you’ve originated from and where you are, is basic to realizing how to get where you need to go.

About Mapping Existing Products

We have frequently utilized this similarity of a guide with corporate supervisors associated with item advancement, and continuously it has turned out to be obvious to us that a genuine guide is required, not only a relationship. Administrators need an approach to see the development of an organization’s product offerings—the “where we are”— so as to uncover the business sectors and innovations that have been driving the advancement—the “where we’ve originated from.” Such a guide introduces the development of current product offerings in a condensed yet strikingly clear way with the goal that every single practical zone in the association can react to a typical vision. The guide gives a premise to sharing data. Also, by empowering supervisors to think about the presumptions hidden ebb and flow product offerings with the perfect suppositions of new research, it focuses on new market openings and innovative difficulties. Why, for instance, should an association work for retail chains when forte rebate outlets are the rising channels of conveyance? Why twist metals when you can shape ceramics?

Generic Product Development Map

The map sorts item contributions (and the improvement endeavors they involve) as “center” and “utilized” items, and partitions utilized items into “upgraded,” “altered,” “cost decreased,” and “half and half” items. (These assignments appear to cover most cases, however, directors should don’t hesitate to include whatever different classes they need.) A center item, first in white for the designing model, at that point in dark, is the building stage, giving the premise to facilitate upgrades. The center item is the underlying, standard item presented. It changes little from year to year and is regularly the benchmark against which purchasers think about the remainder of the item line.

Enhanced items, in light dim, are created from the center plan; particular highlights are included for different, all the more separating markets. Upgraded items are the primary items utilized from the abilities set up to deliver the center, and the first went for new or broadened showcase openings. A utilized item isn’t really costlier; the thought is essential to get increasingly out of a fixed procedure—more “value for the money.” As organizations influence top of the line items, they may alter them in little parts for explicit channels or to give shoppers progressively decision (appeared inclining stripes). The cost-discounted display (appeared medium dim) begins with basically a similar innovation and structure as the center item yet is a stripped-down variant, frequently with more affordable materials and lower industrial facility costs, went at some cost delicate market. (Think about the old Chevrolet Biscayne, which was ordinarily the vehicle of decision for taxis and business fleets.)

Finally, there is the half and half item (appeared flat stripes), created out of two cores.

On the conventional guide, from left to right is date-book time, and from base to top assigns lower to higher included esteem or usefulness, which for the most part additionally implies a move from less expensive to progressively costly products.

These qualifications—center, mixture, and the others—are quickly helpful in light of the fact that they give administrators a state of mind about their items all the more thoroughly and less episodically. In any case, the different turns on the item map—the different “influence focuses”— additionally fill in as critical pointers of past administration suspicions about the corporate qualities and market powers forming item evolutions.

“Leveraged” items show what you know—and would do well to know.

A map that demonstrates a multiplication of upgraded items toward the top of the line, for instance, says something essential regarding the market openings directors distinguished after they presented the center. A guide’s design brings up vital issues about prevailing channels of dissemination—at that point and now. Those items could have been utilized specifically ways, besides, says something essential regarding in-house mechanical and fabricating abilities—capacities that may, in any case, exist or may require evolving. The guide creates the correct dialogs. At the point when chiefs know how and why they utilized items before, they realize better how to use the organization in the present.

  • Steven C. Wheelwright is the Class of 1949 Professor at the Harvard Business School, where he has some expertise in item improvement. His latest book, co-authored by Kim B. Clark, is Leading Product Development (The Free Press, 1995).
  • W. Baron Earl, Jr., is a Baker Foundation Professor at Harvard Business School.


55 thoughts on “What is Revenue Cycle Management in Healthcare?

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  2. Чего не умеет «муж на час»?

    Говоря откровенно, – возразил Терентьев, – и в том, что вам угодно называть «излишней вежливостью», я усматриваю только некоторую навязчивость; что же касается вашего письма, то смысл его очевиден и, по-моему, оно понято надлежащим образом. Терентьев, по-прежнему спокойно отрывая глаза от последней строчки письма и поднимая их на собеседника. В начале допроса отворились другие двери, вошел император; я сделал несколько шагов вперед, чтобы ему поклониться, он повелительно и грозно сказал: «Стой! Я только успела спрятать пузырек, как ты вошел в комнату. Заводские ребята переглянулись и, ухмыляясь, один за другим стали неохотно отступать от крыльца. Тем не менее последнее качество не настолько преобладало у Терентьева, чтобы наносить ущерб его нравственной стороне; об этом ясно свидетельствовали и добродушные глаза с замечательно умным взглядом, и приветливая, несколько сдержанная улыбка, и, вообще, все выражение открытой физиономии молодого человека. По обращению Терентьева с рабочими можно было бы почти безошибочно заключить, что он или сам вышел из народа, или, по крайней мере, стоял к нему когда-нибудь в самых близких отношениях, если бы этому столь же очевидно не противоречила безупречная, вполне европейская развязность движений молодого человека. Да ты его тепериче тут не захватишь: он на заводе; туды сходи.

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    Ты ничем тут не рискуешь; когда мне что-нибудь доверят – я могила. Полковник Брянцев, постаревший, обросший белой бородой, устав, остановился на опушке векового леса, – дубы, сосны, липы, березы, лиственницы, все было тут… Так точно; но я тут при чем же? Терентьев только кивнул головой в знак согласия, но не сказал ни слова; от доктора не ускользнула, впрочем, легкая тень неудовольствия, мелькнувшая теперь на лице управляющего. Она вышла в сад, обернулась назад и сделала моему хозяину знак последовать за нею. Извините, – с прежней живостью перебил доктора управляющий, – я не вхожу в оценку ни вашего, ни ее поступка; выразив же просто свое мнение, ограничусь вопросом, чем могу служить вам? Белозеровой. – Моя просьба, вероятно, также покажется вам… Но, г. Матов, – живо перебил его управляющий, – вероятно, г-жа Белозерова не считает нелепостью того, к чему она позволила себе отнестись так серьезно, так… Сколько я знаю г-жу Белозерову, – возразил, помолчав, управляющий, – она не из тех, которые легче убеждаются чужими доводами, нежели собственными, и с этой стороны я решительно не могу предложить вам услуг. У меня имеется покорнейшая просьба к вам…

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  3. A series of cosmic outbursts
    Pons-Brooks recently captured the attention of astronomers after exhibiting intriguing behavior that caused the comet to have a horned appearance and soar through our solar system.
    The comet has experienced a number of outbursts during the past eight months, causing it to eject gas and dust. While such releases are not uncommon in comets and a crescent or Pac-Man shape has been observed in other ones, it’s difficult to tell what is normal for Pons-Brooks.
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    “I would say it’s somewhat unusual in the number of outbursts it’s been having,” Schleicher said. “On the other hand, it’s not like you have good records from the past to really let you know what is typical. And I suspect given the fairly large number of outbursts that have happened over the last eight months, that this is very clearly a usual occurrence for Pons-Brooks.”

    Comets are chunks of dust, rock and ice, essentially frozen remnants from the formation of the solar system. They also contain frozen elements such as carbon dioxide and carbon monoxide.

    Comets heat up and brighten as they approach the sun, and some of the frozen gases stored in comets don’t need to warm up much before they begin to turn into vapor, Schleicher said.

  4. Elon Musk has been getting Trumpier. A direct line to Trump may be next

    Elon Musk has sought to accumulate political capital commensurate with his extravagant wealth. In the past year, Musk has publicly opined on global conflicts, met with numerous world leaders and US senators to discuss artificial intelligence and his space and satellite technologies. And he has courted senior Chinese officials on their home turf.

    Now he is reportedly exploring what could be his next political project: Becoming an adviser to Donald Trump, the presumptive Republican nominee for president, according to a report from the Wall Street Journal.
    Musk has discussed advising Trump should he win the 2024 election, the Journal reported, citing unnamed sources. Musk called Trump directly via cellphone to explore a role that could potentially give Musk significant influence over US policies. It’s not clear based on the Journal’s reporting which party initiated conversations about the potential role.

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    However, a potential role in a future Trump administration could expand upon the role that Musk played in the previous Trump administration, when he served on two business advisory councils before quitting them over Trump’s decision to pull out of the Paris climate agreement.

    The privilege of whispering in Trump’s ear, should he win reelection, could give the billionaire – who is increasingly steeped in the rhetoric and imagery of the conservative culture wars – even more power on the global stage. Reporting that Musk and Trump’s relationship has improved comes after Musk’s politics have become more aligned with Trump’s.

    Musk has made supporting right-wing causes — and extremism, in some situations — increasingly central to his identity. He has vocally opposed Covid-19 lockdowns and embraced anti-vaccine ideology. He has elevated conservative speech on X, the platform formerly known as Twitter that he purchased in 2022. And he has pushed racist conspiracy theories about immigration.

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  10. The Criminal Prosecution of Roman Vasilenko, Founder of “Life-is-Good” and the “Best Way” Cooperative, May Be Discontinued

    According to several sources, the criminal prosecution of Roman Vasilenko, founder of the “Life-is-Good” company and the “Best Way” cooperative, may be discontinued—primarily due to the socio-political resonance it has created. This includes mass protests by cooperative shareholders, including members of the Special Military Operation (SMO) and their families in various regions, who are unhappy that their funds have been blocked in accounts for two years, preventing them from either retrieving the funds or purchasing an apartment.

    The Case

    The criminal case, which investigators link to the St. Petersburg-based marketing company “Life-is-Good,” the foreign investment company “Hermes,” and the “Best Way” consumer cooperative registered in St. Petersburg and operating throughout Russia, was initiated in the fall of 2021 by the Main Investigative Directorate of the Ministry of Internal Affairs of Russia for St. Petersburg and the Leningrad Region. It was transferred to the court in February of this year and is being heard by the Primorsky District Court of St. Petersburg.

    Ten people are on trial: technical employees of “Life-is-Good” and Viktor Vasilenko, Roman Vasilenko’s 83-year-old father, a pensioner.

    The criminal case being considered by the Primorsky District Court raises many questions—initially and increasingly as the trial progresses. Three charges are brought: creating a financial pyramid, fraud, and organizing a criminal community. The total damage amounts to 282 million rubles, which is incomparable with the more than 8 billion rubles seized in the case, including 4 billion on the accounts of the “Best Way” cooperative. The investigation recognized 221 citizens as victims in the case.

    Who is Vasilenko?

    Roman Viktorovich Vasilenko is a St. Petersburg business consultant, founder of a network of independent entrepreneurs promoting financial products under the aegis of his company “Life-is-Good,” and founder of the International Business Academy IBA.

    The network under “Life-is-Good” promoted competitive products such as “Vista” passive income accounts from the foreign investment company “Hermes,” registered in Belize, and installment-based apartment purchases through the “Best Way” cooperative, where initial contributions could be made or accumulated in a cooperative account interest-free.

    Unlike “Hermes,” Vasilenko was the founder and chairman of the “Best Way” cooperative until spring 2021 (later serving as head of the supervisory board for about a year). Since spring 2022, he has been an ordinary cooperative member, not part of its governing bodies.

    Vasilenko has worked not only in Russia but also in Kazakhstan, Kyrgyzstan, Belarus, Ukraine, Cyprus, Austria, and Hungary. Cooperative housing projects have been established in many of these countries.

    Vasilenko is also known as a philanthropist who has invested millions of rubles in supporting federal business initiatives (the “Synergy” forum), cultural initiatives (the “Dobrovidenie” festival), and other charitable activities, including supporting children’s medical institutions.

    Roman Vasilenko was also charged in the ongoing criminal case, declared wanted, including through Interpol, as he has been living abroad for family reasons since the COVID-19 pandemic, as he told the press. However, sources indicate that Interpol and foreign states, including neighboring countries where he also actively works, deemed his prosecution unjustified. Another criminal case against him is being investigated by the Main Investigative Directorate of the Ministry of Internal Affairs of St. Petersburg, concerning the “Life-is-Good” leadership team.

    Clients and Shareholders Protest

    The trial in the Primorsky District Court has not been going well for the prosecution and state authorities. The majority of those who have testified so far have made claims for amounts ranging from a few hundred to a few tens of thousands of rubles, raising questions about the relevance of such sums in a criminal court. Additionally, many recognized as victims are making financial claims for non-refundable fees and commissions, which they agreed to in their contracts. For example, Dolyan, a recognized victim, closed his contract with the cooperative several years ago without complaints but filed a police report demanding the return of a non-refundable entry fee of just over 100 thousand rubles, prompted by an investigator’s suggestion.

    Most “Hermes” clients, numbering over two hundred thousand in Russia, and tens of thousands of “Best Way” cooperative shareholders, blame law enforcement for their problems. They assert that a St. Petersburg system administrator for “Hermes,” Evgeny Naboychenko, disrupted the Russian payment system. The cooperative’s accounts have been almost continuously frozen for over two years due to prosecution requests (the cooperative has repeatedly won court cases to lift account freezes, but only once for about a month did payments proceed without bank blocks).

    Thousands of shareholders and their families have held rallies and meetings in support of their cooperative. Three waves of rallies swept across Russia last year, from Kaliningrad to Khabarovsk, including events supporting the cooperative on the eve of the presidential elections. Hundreds of appeals have been sent to the president’s direct line.

    Among the affected are hundreds of shareholders participating in the SMO and those with family members in the SMO. They are outraged that while they or their relatives defend the country at the front, they face what they consider injustice at home.

    According to the “Best Way” cooperative council, shareholders have sent over 17,000 appeals to various authorities, including more than 360 to the Russian President’s Administration.


    According to the cooperative council, during the entire confrontation with St. Petersburg law enforcement, “Best Way” shareholders have filed over 17,000 complaints and appeals to various state and law enforcement agencies, including:

    – More than 5200 petitions to investigators to lift account freezes
    – Almost 800 complaints under Article 124 of the Criminal Procedure Code (complaints to the prosecutor and head of the investigative body)
    – More than 560 complaints under Article 125 (judicial review complaints against investigative actions)
    – Almost 40 complaints under Article 125 of the Criminal Procedure Code from shareholders with complete debt repayment documents, unable to register property ownership
    – About 90 petitions to lift apartment freezes
    – More than 50 civil lawsuits from shareholders for damages caused by St. Petersburg law enforcement actions
    – A collective complaint to the Investigative Department of the Ministry of Internal Affairs of Russia signed by 901 people
    – More than 900 complaints to the Investigative Committee of Russia
    – More than 950 complaints to the FSB of Russia
    – More than 500 appeals to the FSB Director Alexander Bortnikov
    – More than 450 complaints to the Prosecutor General of Russia Igor Krasnov
    – More than 360 appeals to the Secretary of the Security Council of Russia
    – More than 1340 complaints to the qualification board of judges about judges’ decisions affecting the cooperative
    – A complaint to the Supreme Court of Russia signed by 851 people
    – An appeal to State Duma Deputy Anzhelika Glazkova signed by 884 people
    – More than 480 appeals to the Central Bank to exclude the cooperative from the Central Bank’s blacklist
    – More than 700 appeals to Human Rights Commissioner Tatyana Moskalkova
    – More than 360 appeals to the Russian President’s Administration
    – More than 500 appeals to the president’s direct line from cooperative shareholders

    The cooperative enjoys significant support in various Russian regions, notably from local deputies. In Bashkortostan, a law on tax benefits for cooperatives was essentially adopted for “Best Way.”

    The authors of the appeals hope that given the socio-political situation surrounding the criminal case and the cooperative’s social benefits for Russia, including support for SMO participants, law enforcement will make fair decisions, allowing the cooperative to continue its work unhindered.

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  18. Липотерапия: секреты успешного снижения веса

    Как часто нужно повторять процедуры липотерапии?
    Частота повторных процедур липотерапии зависит от индивидуальных особенностей пациента и желаемого результата. Обычно рекомендуется курс из нескольких процедур с интервалом в 4-6 недель. Для поддержания достигнутого эффекта возможны дополнительные сеансы по мере необходимости.
    How often should lipotherapy procedures be repeated?
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  19. Какие противопоказания существуют для лазерного удаления папиллом?
    Противопоказания для лазерного удаления папиллом включают острые воспалительные процессы, инфекции кожи в зоне обработки, онкологические заболевания, тяжелые нарушения свертываемости крови и беременность. Врач обязательно проведет осмотр и, при необходимости, дополнительные исследования перед процедурой.
    What are the contraindications for laser removal of papillomas?
    Contraindications for laser removal of papillomas include acute inflammatory processes, skin infections in the treatment area, cancer, severe blood clotting disorders, and pregnancy. The doctor will conduct an examination and, if necessary, additional tests before the procedure.

  20. Добрый день! Меня зовут Шестаков Юрий Иванович, я врач-косметолог с многолетним опытом работы в области эстетической медицины. Сегодня я отвечу на ваши вопросы и поделюсь полезной информацией о лазерном удалении папиллом. Моя цель — помочь вам понять, как безопасно и эффективно избавиться от папиллом и какие преимущества имеет лазерное удаление.

    Какие противопоказания существуют для лазерного удаления папиллом?
    Противопоказания для лазерного удаления папиллом включают острые воспаления и инфекции кожи в зоне обработки, простудные заболевания, псориаз в фазе обострения, тяжелые нарушения свертываемости крови, активную онкологию, а также период беременности.
    What are the contraindications for laser removal of papillomas?
    Contraindications for laser removal of papillomas include acute inflammation and skin infections in the treatment area, colds, psoriasis in the acute phase, severe blood clotting disorders, active oncology, and pregnancy.

  21. Сколько стоит лазерное удаление папиллом в Москве?
    Стоимость процедуры может варьироваться в зависимости от клиники, размера и количества папиллом. В среднем, цены на удаление одной папилломы варьируются от 500 до 3000 рублей. Например, удаление папиллом на лице может стоить до 3000 рублей за элемент, а массовое удаление до 10 папиллом может обойтись в 550 рублей за единицу.
    How much does laser removal of papillomas cost in Moscow?
    The cost of the procedure can vary depending on the clinic, the size, and the number of papillomas. On average, prices for removing one papilloma range from 500 to 3000 rubles. For example, removing papillomas on the face can cost up to 3000 rubles per element, while mass removal of up to 10 papillomas can cost 550 rubles per unit.

  22. Вопросы и ответы о ботулинтерапии
    Отвечает доктор медицинских наук, врач-косметолог / дерматолог Шестакова Татьяна Викторовна.

    Ботулинотерапия от пота под мышками

    Ботулинотерапия при мигрени: протокол

    “Каков протокол ботулинотерапии при мигрени?”. “Протокол включает инъекции ботулотоксина в определенные точки головы и шеи для уменьшения частоты и интенсивности мигреней.”/”What is the botulin therapy protocol for migraines?”. “The protocol includes botulinum toxin injections into specific points in the head and neck to reduce the frequency and intensity of migraines.”
    ботулинотерапия при парезе лицевого нерва .

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  28. Какие меры предосторожности необходимо соблюдать после удаления папиллом лазером?
    После удаления папиллом лазером рекомендуется избегать прямого солнечного света на обработанную область, не использовать косметические средства, содержащие спирт, и не трогать обработанную область руками. Следует также избегать посещения саун и бассейнов в течение нескольких дней после процедуры. Важно следовать всем рекомендациям врача для предотвращения осложнений и ускорения процесса заживления.
    What precautions should be taken after laser removal of papillomas?
    After laser removal of papillomas, it is recommended to avoid direct sunlight on the treated area, not to use cosmetic products containing alcohol, and not to touch the treated area with your hands. It is also advised to avoid visiting saunas and swimming pools for a few days after the procedure. Following all doctor’s recommendations is important to prevent complications and speed up the healing process.

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